Established in 1977 by the Morton family as a costume jewellery wholesaler, House of Jewellery (HOJ) has been part of the Australian Jewellery industry for almost 40 years. Diversifying into precious jewellery, watches, shop-fitting and showcases as well as display, packaging and later tools, equipment and other supplies. HOJ soon became an industry leader in supplying a very comprehensive range of products and services to the Australian jewellery industry. 

HOJ continued to expand and prosper during the 80’s and following the arrival of Selwyn Brandt from South Africa in 1987 who took over managing the tools equipment and supplies division, a further period of growth ensued. In 1989 HOJ merged with jewellery retailer Goldmark followed by Prouds and then Displayrite, trading under the umbrella of Universal Retailers. However, at the end of 1995 the company went into voluntary administration and all divisions were either sold to competitors or liquidated through management buyouts.  

So in 1996, HOJ was acquired by Sandy and Selwyn Brandt who together with a very small team of employees began the task of re-building the business. Adding more staff over the years, the company continued to add market share to its already strong base and became an Australian leader in jewellers’ supplies. HOJ was soon known as the trades “one stop shop” supplying the industry with 1000’s of products sourced and designed locally and overseas.  

Since the GFC the jewellery industry in Australia was never quite the same with our industry facing a challenging business environment which still exists today. It was with this background that the owners of both Australian Jewellers Supplies (AJS) and HOJ decided to merge. Following several months of discussion the merger became official in April 2014.  

Together AJS and HOJ  will continue the proud history of offering the jewellery industry a wide range of products, competitive pricing and friendly customer service………sure we sell jewellers supplies but people are our business !! 

Australian Jewellers Supplies Pty. Ltd.

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